7F

7 FIGURE BUILDER

Meta Ads Performance Dashboard
Reporting period: Week of May 17 – 23, 2026
Amount Spent
$8,420USD
▲ 12.4% vs prev
Avg daily $1,203
Leads Generated
147
▲ 21.5% vs prev
Form fills + calls booked
Cost Per Lead
$57.28
▼ 7.5% vs prev
Target: < $75.00
ROAS
4.82x
▲ 0.41x vs prev
$40,584 in attributed revenue
Impressions
412,580
▲ 8.1%
Reach
186,240
▲ 5.2%
CTR (link)
2.41%
▲ 0.18 pp
CPC
$0.85
▼ 4.2%
CPM
$20.41
▲ 3.6%
Frequency
2.21
Healthy

Spend & Leads — Trend

Daily spend (gold) vs. leads generated (bronze)

Conversion Funnel

Impressions → Booked Calls

ImpressionsTop of funnel
412,580
100%
Link ClicksCTR 2.41%
9,943
2.41%
Landing Page Views74% of clicks
7,358
1.78%
LeadsForm completion
147
1.48%
Calls Booked59% of leads
87
0.87%

Top Campaigns

Ranked by ROAS · current period

Campaign Status Spend Impr. CTR CPL Leads ROAS
7FB — Free Training Webinar
Advantage+ · Conversions
 LIVE $3,180 156,420 2.78% $48.92 65 6.14x
Book A Call — Lookalike 1%
Lead Gen · Manual
 LIVE $2,240 98,140 2.31% $52.10 43 5.32x
Retargeting — Site Visitors 30d
Conversions · Custom Audience
 LIVE $1,420 82,310 3.12% $59.17 24 4.18x
Ruben & Arthur — Founder Story
Awareness · Broad
 LIVE $980 52,180 1.94% $81.67 12 2.21x
Case Study — $793k in 8 Months
Conversions · Interest stack
 PAUSED $600 23,530 1.62% $200.00 3 0.94x

Top Performing Creatives

By click-through rate · current period

▶
VSL — "Build Your Own Home in 7 Steps"
CTR 3.41% · Spend $1,840 · Leads 38
▶
UGC Testimonial — "From 9-5 to 6 Figures"
CTR 3.02% · Spend $1,210 · Leads 26
IMG
Static — "220+ Units Built · Proof Carousel"
CTR 2.18% · Spend $960 · Leads 17